Chrono-Shift

Food & brand history timeline

When our favourite foods, drinks and household brands first appeared.

154 events, oldest first.

Timeline of Food & brand history

  1. c. 14,400 years ago

    The oldest known bread is baked

    Charred crumbs found in Jordan show bread came thousands of years before farming.

  2. c. 6000 BC

    Wine is first made in Georgia

    Residue in 8,000-year-old clay jars shows people in Georgia made wine in the Stone Age.

  3. c. 2000 BC

    Millet noodles are made in China

    A 4,000-year-old bowl of noodles was found preserved at Lajia in China.

  4. 578

    Kongō Gumi, the world's oldest company, is founded

    The Japanese temple builder operated independently for more than 1,400 years before being absorbed in 2006.

  5. 705

    The oldest hotel still running opens in Japan

    Nishiyama Onsen Keiunkan has been run by the same family for over 50 generations.

  6. 1040

    Weihenstephan brewery begins brewing

    The Bavarian brewery claims to be the oldest still operating in the world.

  7. c. 1390

    The Forme of Cury cookbook is written

    It was compiled by the master cooks of King Richard II.

  8. 1472

    Monte dei Paschi, the oldest bank, is founded

    The Siena bank has operated continuously for more than 550 years.

  9. c. 1570

    Potatoes arrive in Europe

    Many Europeans were at first suspicious that potatoes were poisonous.

  10. 1608

    Bushmills receives its licence to distil

    Its licence makes it one of the oldest licensed whiskey distilleries in the world.

  11. 1652

    London's first coffee house opens

    Within decades London had hundreds of coffee houses, nicknamed 'penny universities'.

  12. 1662

    Catherine of Braganza makes tea fashionable in England

    The Portuguese princess brought her tea-drinking habit when she married Charles II.

  13. 1670

    The Hudson's Bay Company is founded

    It once controlled a territory covering about 15% of North America.

  14. 1706

    Twinings opens its London tea shop

    It still trades from the same address on the Strand, more than 300 years later.

  15. 1725

    Botín, the world's oldest restaurant, opens

    Guinness World Records recognises Madrid's Sobrino de Botín as the oldest restaurant.

  16. 1729

    Ruinart, the oldest champagne house, is founded

    Nicolas Ruinart's uncle was a Benedictine monk who knew the wine trade.

  17. 1759

    Arthur Guinness signs a 9,000-year lease

    He agreed to pay £45 a year for the St James's Gate brewery in Dublin.

  18. 1783

    Schweppes is founded in Geneva

    Jacob Schweppe was a watchmaker who perfected a way to make fizzy water.

  19. 1795

    The first corkscrew is patented

    The Reverend Samuel Henshall's patent was the first for a corkscrew.

  20. 1806

    Colgate is founded

    William Colgate started out selling soap and candles in New York.

  21. 1810

    Tin cans are patented

    Early tins were so thick that soldiers opened them with bayonets, knives or even rocks.

  22. 1824

    John Cadbury opens his first shop

    His Birmingham shop sold tea and coffee as well as drinking chocolate.

  23. 1837

    Tiffany & Co. opens in New York

    It began as a 'stationery and fancy goods' shop.

  24. 1837

    Worcestershire sauce goes on sale

    Legend says the first batch was judged inedible and left in a cellar, where it matured.

  25. 1847

    Carlsberg is founded

    It was named after the founder's five-year-old son, Carl.

  26. 1847

    Fry's makes the first solid chocolate bar

    Before then, chocolate was almost always drunk rather than eaten.

  27. 1849

    Harrods opens as a small grocer's shop

    Charles Henry Harrod started out selling tea and groceries.

  28. 1854

    Louis Vuitton founds his luggage company

    He made his name with flat-topped trunks that could be stacked, unlike rounded ones.

  29. 1855

    Bordeaux wines are officially ranked

    The ranking was made for Napoleon III's Paris Exposition and has changed only once since.

  30. 1857

    Commercial toilet paper goes on sale

    Joseph Gayetty's "medicated paper" was the first commercially packaged toilet paper in the US.

  31. 1858

    The can opener is patented

    Ezra Warner's patent came nearly half a century after the tin can itself.

  32. 1861

    Mrs Beeton's Book of Household Management

    Isabella Beeton was only 25 when it was published.

  33. 1862

    Bacardi is founded in Cuba

    Its bat logo came from fruit bats living in the rafters of the first distillery.

  34. 1864

    Heineken is founded

    Gerard Heineken bought a brewery called De Hooiberg, 'The Haystack'.

  35. 1865

    Nokia is founded as a paper mill

    Before mobile phones, Nokia made paper, rubber boots and cables.

  36. 1866

    Nestlé is founded

    Henri Nestlé's first big success was a baby food made from milk and cereal.

  37. 1868

    Tabasco sauce is created

    Edmund McIlhenny first bottled it in used cologne bottles.

  38. 1869

    Sainsbury's opens its first shop

    It began as a dairy shop on Drury Lane in London.

  39. 1873

    Levi Strauss patents riveted work jeans

    Strauss and tailor Jacob Davis used copper rivets to stop miners' trouser pockets from tearing.

  40. 1876

    Budweiser is launched

    It was named after the Czech town of Budweis.

  41. 1876

    Heinz launches its tomato ketchup

    Heinz's first product was horseradish sauce, sold in clear glass to show off its purity.

  42. 1879

    Rodolphe Lindt invents conching

    He reputedly left his machine running over a weekend, creating smooth melting chocolate.

  43. 1879

    Thomas Burberry invents gabardine

    Roald Amundsen wore Burberry gabardine on his trek to the South Pole.

  44. 1879

    Woolworth's first 'five-cent store' opens

    Frank Woolworth's idea was to sell everything at a fixed low price.

  45. 1883

    The first Yellow Pages directory is printed

    It was printed on yellow paper because the printer ran out of white.

  46. 1884

    Marks & Spencer begins as a market stall

    Michael Marks's Leeds stall had a sign: 'Don't ask the price, it's a penny'.

  47. 1885

    Dr Pepper is first served

    It was first served in Waco, Texas - a year before Coca-Cola appeared.

  48. 1886

    Coca-Cola is invented

    Pharmacist John Pemberton first sold it in Atlanta as a medicinal tonic.

  49. 1889

    Nintendo is founded

    It started out making hanafuda, handmade Japanese playing cards, in Kyoto.

  50. 1890

    Lipton tea goes on sale

    Thomas Lipton bought his own tea plantations in Ceylon.

  51. 1893

    Wrigley's Juicy Fruit gum is launched

    William Wrigley started out giving gum away free with baking powder.

  52. 1897

    A dentist co-invents the cotton candy machine

    Dentist William Morrison and confectioner John Wharton sold it as 'Fairy Floss'.

  53. 1897

    Campbell's condensed soup goes on sale

    Removing most of the water made the cans smaller, lighter and cheaper to ship.

  54. 1897

    Jell-O is launched

    Its inventor sold the rights for $450.

  55. 1898

    Pepsi-Cola gets its name

    Pharmacist Caleb Bradham first sold it as 'Brad's Drink'.

  56. 1900

    The first Michelin Guide is published

    Michelin, a tyre company, published it to encourage people to drive more.

  57. 1900

    The Hershey's milk chocolate bar goes on sale

    Milton Hershey had already made a fortune from caramels before switching to chocolate.

  58. 1901

    Irn-Bru is launched in Scotland

    In Scotland it has long rivalled Coca-Cola in sales.

  59. 1901

    The Mercedes car name is first used

    It was named after Mercedes Jellinek, the young daughter of a car dealer.

  60. 1902

    Marmite is first made

    It is made from leftover yeast from beer brewing.

  61. 1903

    Harley-Davidson builds its first motorcycle

    The first one was built in a small wooden shed in Milwaukee.

  62. 1904

    Charles Rolls meets Henry Royce

    They met at the Midland Hotel in Manchester.

  63. 1905

    Cadbury Dairy Milk is launched

    Its name refers to the high proportion of milk in the recipe.

  64. 1905

    Rolex is founded

    It was founded in London, not Switzerland.

  65. 1906

    Kellogg's Corn Flakes go on sale

    W. K. Kellogg added sugar to the recipe, angering his health-food brother.

  66. 1907

    Hershey's Kisses are introduced

    No one is quite sure where the name came from - possibly the sound of the machine.

  67. 1908

    Bisto gravy is launched

    The name is said to come from 'Browns, Seasons, Thickens In One'.

  68. 1908

    Toblerone is created

    Its name combines Tobler with torrone, Italian for nougat.

  69. 1908

    Vimto is invented

    It was first sold as a health tonic in Manchester.

  70. 1910

    Oxo cubes are launched

    Oxo was an official sponsor of the 1908 London Olympics, before the cubes existed.

  71. 1916

    Nathan's opens its Coney Island hot dog stand

    Its hot dog eating contest is held every 4 July.

  72. 1919

    Tesco is founded as a market stall

    The name combines the initials of a tea supplier, T. E. Stockwell, with Cohen.

  73. 1920

    Haribo is founded

    The name comes from its founder: HAns RIegel, BOnn.

  74. 1921

    Chanel No. 5 is launched

    Coco Chanel picked the fifth sample she was shown.

  75. 1921

    White Castle, the first burger chain, opens

    It sold its small square burgers for 5 cents each.

  76. 1922

    Haribo invents the gummy bear

    Hans Riegel's 'dancing bears' were inspired by trained bears at street fairs.

  77. 1923

    The Milky Way bar is launched

    It was named after a malted milk drink, not the galaxy.

  78. 1924

    IBM gets its name

    Before that it was the Computing-Tabulating-Recording Company.

  79. 1927

    Jaffa Cakes are launched

    A UK court ruled they are cakes, not biscuits, for tax purposes.

  80. 1927

    Lucozade is created

    It was first sold in pharmacies as a drink to help sick people recover.

  81. 1927

    PEZ is invented in Austria

    It began as a peppermint for adults trying to quit smoking; the name comes from Pfefferminz.

  82. 1928

    Reese's Peanut Butter Cups are created

    H. B. Reese had been a dairy farmer for Milton Hershey.

  83. 1928

    Sliced bread is first sold

    The first commercially sliced loaves were sold in Chillicothe, Missouri.

  84. 1929

    7 Up is launched

    It originally contained lithium citrate, a mood-stabilising drug.

  85. 1930

    Snickers is launched

    It was named after the Mars family's favourite horse.

  86. 1930

    Twinkies are invented

    The original filling was banana cream, until a wartime banana shortage forced a switch to vanilla.

  87. 1932

    The first Mars bar is made, in Slough

    Forrest Mars made it in a small rented factory in Slough, England.

  88. 1933

    The first Zippo lighter is made

    George Blaisdell based its windproof design on an Austrian lighter he saw at a country club.

  89. 1934

    Ritz crackers are launched

    They were marketed as an affordable luxury during the Great Depression.

  90. 1935

    Kit Kat is launched

    It was first sold as Rowntree's Chocolate Crisp.

  91. 1936

    Maltesers are launched

    They were first marketed as 'energy balls' for slimmers.

  92. 1936

    Toyota builds its first car

    The Toyoda family business started out making automatic looms.

  93. 1937

    Kraft Macaroni & Cheese is launched

    A box could feed a family of four for 19 cents.

  94. 1937

    Smarties are launched

    They were originally called Chocolate Beans.

  95. 1937

    Spam is introduced

    Hormel's canned meat fed so many Allied troops that it became a wartime staple worldwide.

  96. 1938

    Nescafé instant coffee is launched

    Nestlé developed it to help use up Brazil's coffee surplus.

  97. 1938

    Ribena is launched

    Its vitamin C made it a wartime staple for British children.

  98. 1938

    Samsung is founded as a grocery trader

    It started out selling dried fish, vegetables and noodles.

  99. 1939

    Hewlett-Packard is founded in a garage

    The Palo Alto garage is now known as the birthplace of Silicon Valley.

  100. 1940

    Fanta is created in wartime Germany

    It was made from leftovers like whey and apple pulp when Coca-Cola syrup couldn't be imported.

  101. 1940

    The McDonald brothers open their first restaurant

    Their first restaurant in San Bernardino was a barbecue drive-in.

  102. 1943

    IKEA is founded

    Founder Ingvar Kamprad was just 17 years old.

  103. 1945

    The microwave oven is invented

    Percy Spencer noticed a chocolate bar melting in his pocket next to a radar magnetron.

  104. 1946

    Sony is founded

    Its first attempt at a product was an electric rice cooker that often burned the rice.

  105. 1947

    Kitty Litter is invented

    Ed Lowe suggested a neighbour try absorbent clay instead of sand for her cat.

  106. 1948

    Cheetos are invented

    Their creator, Charles Elmer Doolin, also founded Fritos.

  107. 1948

    In-N-Out Burger opens

    It was California's first drive-through hamburger stand.

  108. 1948

    Lamborghini starts building tractors

    Ferruccio Lamborghini moved into sports cars after a row with Enzo Ferrari.

  109. 1948

    Walkers crisps are founded

    Walkers was originally a butcher's shop in Leicester.

  110. 1949

    Adidas is founded

    Adi Dassler fell out with his brother Rudolf, who founded Puma.

  111. 1950

    Dunkin' Donuts opens

    Its first shop opened in Quincy, Massachusetts.

  112. 1952

    KFC's first franchise opens

    Colonel Sanders was in his sixties, and the first franchise was in Salt Lake City.

  113. 1953

    The first TV dinner goes on sale

    Swanson created it to use up hundreds of tonnes of leftover Thanksgiving turkey.

  114. 1954

    Burger King opens

    The Whopper was added to the menu three years later.

  115. 1955

    Fish fingers go on sale in Britain

    They were nearly called 'cod pieces'.

  116. 1955

    Ray Kroc opens his first McDonald's

    He was a milkshake-machine salesman intrigued by the McDonald brothers' huge orders.

  117. 1958

    Chupa Chups lollipops are launched

    Salvador Dalí designed its daisy logo.

  118. 1958

    Instant noodles are invented

    Momofuku Ando perfected his flash-fried noodles in a shed behind his house.

  119. 1958

    The first conveyor-belt sushi restaurant opens

    Yoshiaki Shiraishi was inspired by beer bottles moving along a brewery conveyor.

  120. 1959

    The Mini is launched

    Its tiny 10-inch wheels helped free up space for four passengers.

  121. 1960

    Dr. Martens boots go on sale in Britain

    The air-cushioned sole was designed by a German army doctor after a skiing injury.

  122. 1960

    Häagen-Dazs is founded in New York

    The Danish-sounding name was made up - it doesn't mean anything.

  123. 1960

    The first Domino's opens

    It was first called DomiNick's.

  124. 1961

    Sprite is launched

    It was Coca-Cola's answer to 7 Up.

  125. 1961

    The Jaguar E-Type is launched

    Enzo Ferrari reportedly called it the most beautiful car ever made.

  126. 1962

    Taco Bell opens

    Founder Glen Bell had previously run hot dog stands.

  127. 1962

    Walmart opens its first store

    Sam Walton opened it in Rogers, Arkansas.

  128. 1963

    The pull-tab drinks can goes on sale

    Ermal Fraze invented it after a picnic where nobody had brought a can opener.

  129. 1964

    Nutella goes on sale

    Its ancestor was a hazelnut paste invented to stretch scarce cocoa after the Second World War.

  130. 1964

    Pop-Tarts go on sale

    Kellogg's rushed them out after rival Post announced its own toaster pastry.

  131. 1964

    The Ford Mustang is launched

    It sold more than 400,000 in its first year.

  132. 1965

    Gatorade is invented

    It was created for the University of Florida's football team, the Gators.

  133. 1965

    The first Subway opens

    It began as 'Pete's Super Submarines' in Connecticut.

  134. 1966

    Doritos go on sale nationwide

    They were first made at a restaurant inside Disneyland.

  135. 1967

    The Big Mac is introduced

    It was invented by a McDonald's franchisee near Pittsburgh.

  136. 1968

    Intel is founded

    Its name is short for 'integrated electronics'.

  137. 1968

    Pringles are launched

    The man who designed the Pringles can had some of his ashes buried in one.

  138. 1969

    Wendy's opens

    Dave Thomas named it after his daughter.

  139. 1971

    Cup Noodles go on sale

    The foam cup served as packaging, cooking pot and bowl.

  140. 1971

    Nike gets its name

    The swoosh logo was designed by a student who was paid $35.

  141. 1971

    Starbucks opens its first store

    It sold coffee beans and equipment, not cups of coffee.

  142. 1972

    Atari is founded

    A young Steve Jobs worked there before founding Apple.

  143. 1974

    Kinder Surprise eggs go on sale

    They are banned in the US because the toy is sealed inside the food.

  144. 1976

    Apple Computer is founded

    Co-founder Ronald Wayne sold his 10% stake after 12 days for $800.

  145. 1976

    The 'Judgement of Paris' wine tasting

    Californian wines beat top French ones in a blind tasting by French judges.

  146. 1978

    Ben & Jerry's opens its first shop

    It opened in a converted petrol station in Burlington, Vermont.

  147. 1982

    Adobe is founded

    It was named after a creek that ran behind one founder's house.

  148. 1982

    Diet Coke is launched

    It was the first new brand to use the Coca-Cola trademark.

  149. 1982

    Ferrero Rocher is launched

    It is named after a rocky grotto at Lourdes.

  150. 1983

    Costco opens its first warehouse

    Its famous hot dog and soda combo has cost $1.50 for decades.

  151. 1987

    Red Bull is launched

    It was based on a Thai energy drink called Krating Daeng.

  152. 1990

    The first McDonald's opens in Moscow

    Tens of thousands of people queued on opening day.

  153. 1994

    Amazon is founded

    It started out selling only books, run from a garage near Seattle.

  154. 1997

    Netflix is founded

    It started out renting DVDs by post.

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